Our work

We are currently creating Finlands first luxury accessory hall in partnership with Stockmann Helsinki. We started with a brief from the new CEO, met with the Buying Directors and set out a vision and a scope of work. Side by Side set up all the meetings with the right stakeholders and created a bespoke deck to present to each brands. We have agreed the financials with The Board and are currently negotiating terms with the brands.

Having developed a document highlighting how the island can attract and drive new tourism and maximise footfall/GDP we are working closely with the CEO of JDC introducing and negotiating with key new food and beverage brands and partners. We are working closely with an iconic private members club and multi brand retailers to launch on the island.

We both opened the high fashion immersive multi brand store MWAZ in Via Riyadh alongside Studio of Art & Commerce. Reporting into Sela we created the creative vision, the brand strategy and the logistics to open within 18months of contract. Anita negotiated all the brands and led the Sela buying & merchandising team to opening including all shop floor training.

David & Anita worked in partnership with Peel Holdings on a 40,000sqft marketplace, two floors of exclusive to the North West brands and concepts . A sustainable store that celebrated technology, culture fashion and beauty. A place for a community of diverse, immersive, conversational and experiential experiences.

David & Anita worked as Exec Buying Directors at “the best department store in the world” from 1997 to 2015 heading up Menswear, Beauty, Home & Technology, Womenswear and Kidswear, creating extraordinary retail experiences both on and offline.

Anita was the Global Fashion Director, repositioning fashion and accessories, relaunching the infamous flagship store in Knightsbridge, along with the relaunch of the Mailbox in Birmingham and the webstore harveynichols.com

During lockdown David was one of the founders of an online marketplace recruiting over 150 style led sustainable brands, proving that you don’t have to sacrifice style to shop sustainably. He lead the creative direction, brand negotiation, marketing and coms and lead the team that set up the website.

David worked closely with the team on the product and immersive strategy at the Pantechnicon. He sourced and bought with Sam Jones the opening stock package mainly from Japan and Scandinavia.